Cookie Usage Policy
Last updated: February 2025
We're pretty straightforward about how we track website visitors at zentriovexa.com. This page explains what data collection tools we use, why we need them, and how you can shut them off if you'd rather we didn't gather that information. Think of it as the technical manual for our relationship with your browser.
Your Privacy Controls
What Are Cookies Anyway
Cookies are tiny text files that websites drop onto your device. They're basically bookmarks that help sites remember who you are between visits. Some remember your login status. Others track which pages you looked at or how long you stuck around.
We use them at zentriovexa.com to make the site work properly and to understand how people interact with our content. Without them, you'd need to log in every time you clicked to a new page. That gets old fast.
The Types We Use
Essential Cookies
These keep the site functional. They handle logins, form submissions, and security checks. You can't turn these off without breaking basic features. They expire when you close your browser or after a set time period.
Functional Cookies
These remember your preferences like language settings or whether you've dismissed certain notifications. They make return visits smoother by keeping track of your choices across sessions.
Analytics Cookies
We use these to see which content gets read and which pages people abandon. They tell us things like average time on page, bounce rates, and navigation paths. All data gets anonymized before we review it.
Marketing Cookies
These track your journey across different sites to help us show relevant content. They're also what let us measure whether our advertising actually works. You can reject these without affecting core site functions.
Specific Tracking Tools We Deploy
Here's what's actually running on zentriovexa.com when you visit:
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_token | Maintains your logged-in state | Session only |
| user_preferences | Stores layout and display choices | 12 months |
| analytics_id | Tracks page views and interaction patterns | 24 months |
| marketing_attribution | Links visits to specific campaigns | 90 days |
How We Actually Use This Data
The information we collect through cookies serves a few purposes. First, it keeps the website working as expected. Second, it helps us figure out what content resonates with Australian business owners looking for financial guidance.
- We analyze which resources get downloaded most frequently to prioritize future content development
- Session data shows us where people get confused or stuck, which guides our UX improvements
- Traffic sources tell us which marketing channels actually bring in interested visitors versus tire-kickers
- Device and browser data helps us test compatibility and fix technical issues before they affect everyone
- Geographic information ensures we're providing relevant examples for the Australian business context
We don't sell this data to third parties. We don't share individual browsing histories. The analytics we review are aggregated and anonymized, meaning we see patterns across hundreds of visitors rather than tracking specific individuals.
Third-Party Tools
Some cookies come from services we integrate rather than our own servers. When you load a page on zentriovexa.com, these external tools might set their own tracking files:
External Analytics Services
We use analytics platforms to measure site performance and visitor behavior. These services process data according to their own privacy policies, though we configure them to respect privacy as much as possible.
These tools track metrics like page load times, navigation flows, and content engagement. The data helps us identify technical problems and content gaps.
Email marketing platforms also drop cookies if you click through from one of our newsletters. These track whether you opened the email and which links you followed. It's how we know if our email content is actually useful or just filling up inboxes.
Managing Your Cookie Settings
You've got several options for controlling cookies. The button at the top of this page rejects all non-essential tracking while keeping the site functional. That's the quickest approach.
Browser-level controls give you more granular options. Here's how to access cookie settings in common browsers:
Chrome
Settings → Privacy and security → Cookies and other site data. You can block third-party cookies or clear existing ones here.
Firefox
Settings → Privacy & Security → Cookies and Site Data. Firefox offers standard, strict, and custom protection levels.
Safari
Preferences → Privacy → Manage Website Data. Safari blocks most third-party cookies by default as of 2025.
Edge
Settings → Cookies and site permissions → Manage and delete cookies. Edge lets you create exception lists for specific sites.
Blocking all cookies will probably break some features. At minimum, you won't stay logged in between pages, and any forms you fill out might not submit properly. Find the balance that works for your privacy comfort level.
Data Retention Periods
We don't keep cookie data forever. Different types expire at different intervals based on their purpose:
- Session cookies disappear when you close your browser tab
- Preference cookies last up to 12 months, then reset
- Analytics cookies expire after 24 months maximum
- Marketing cookies get cleared after 90 days
You can manually delete cookies anytime through your browser settings. That clears everything immediately regardless of expiration dates.
Updates To This Policy
We'll update this page when we add new tracking tools or change how we use existing ones. The "last updated" date at the top shows when we made the most recent changes. Material changes get announced through our email newsletter to active subscribers.
Check back occasionally if you care about the technical details. We don't make frivolous changes, but as we add features or integrate new services, the cookie landscape shifts accordingly.
Questions About Our Cookie Usage
If something here doesn't make sense or you want specifics about a particular tracking method, reach out to our team at help@zentriovexa.com. We'll explain what's happening in plain language.
For Australian residents, you have specific rights under the Privacy Act 1988. We comply with those requirements and can provide details about what data we hold about your visits upon request.